In part 1 of our presentation we looked at the various cultural and behavioural factors that could be stifling an organisation from becoming more commercial.
In this 2nd part we consider how once you have understood those factors you can consider 9 different types of action to take to address each, and look at a practical example to put the theory into context to show how you can apply this method to help drive the change you want.
Did you miss part 1 – why not take a look at https://wearec.co/c-connect/vlog-c-connect/the-science-of-developing-a-commercial-culture/
